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In order to make sales, business marketers tend to think, that bringing highly targeted traffic, will increase sales, and it does, on a certain level, but then, when you do an analysis of your visitors, on detail, and try to understand what happens,
It gets really confusing on what really happened, most times they will have no clue on what really happened, even having the visitors data right there, in front of their noses,
Understanding What Happens
In order to comprehend what really happens, first we need to have certain tools, to be able to measure our traffic, and then, we will need to understand hour visitors' behavior, this is what really makes the difference between making money or just drive some traffic to hour landing pages.
The Analysis Tool:
Foremost, most traffic analysis tools, have some flaw, especially if this tool is free, like Google analytics. And many tools exist out there, that make hard to choose the right one
In the best case scenario, we can trust on this tool in about 75 % of whatever data we collect on a given time, but most important yet, is the fact, that If we just have one tool to analyze the incoming data, there is no way, we can guarantee it.
The most trustable tool should be one that has no such flaw, and that it is only possible if we develop such tool.
This will allow us to make sure that, the readings, can be interpreted properly, on the other hand, if we can have a third tool, this will probably make it perfect, and we can now focus on the real reason why we are not getting sales.
The Human Behavior
If you ever tried to sell something face to face, you may know by now, that it is almost impossible to predict, if we are going to make that sell or not, until the last moment, and sometimes, there is where we lose it.
Unfortunately, being able to predict what a person will decide is near impossible, but we can, instead, try to understand, what happens, when this specific user visited our website, and guide him to take the right decision the next time.
It is not an easy task for sure, since we can have 20,000 visits on an hour or 20,000 visits on a day. What it makes, hour one person analysis almost worthless, unless this visitor buy from us or belongs to a group of people that behave the same way, under certain parameters obviously.
Setting up this technology and the comprehension of our visitors human behavior, can be tedious, expensive and time consuming, we will help you to deal with all this issue, one by one, in no time, having your own website with a dashboard that will allow you to monitor and improve your site ROI "Return of Investments"
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